Quarter TwoOctober - December 2017
Our attention turned towards the 44th WorldSkills Championship in Abu Dhabi where our 2017 Skillaroos competed against the world’s best. The Skillaroos achieved an outstanding result placing 10th and receiving 2 Silver medals, 2 Bronze medals and 10 Medallions of Excellence; their efforts helped to garner new support and global recognition for our organisation.
CLICK ON THE ICONS BELOW TO SEE MORE
We capitalised on the increased exposure from the International Championships through an integrated marketing effort. Our growing digital presence and ambitious media release campaign resulted in over 40 media releases published during Q2 reaching 2.2M people. Key messaging including Real Skills for Real Careers, Vocational Education and Empowering Excellence featured in articles published by top news outlets. The social media coverage of the Skillaroos reached over 200,000 viewers during Q2.
We partnered with the Commonwealth Bank to provide a platform to promote their Start Smart Program. Our 2017 Skillaroos journey was proudly supported by many industry-leading organisations including Commonwealth Bank, Dermalogica, Pallion and Westrac. We invited a delegation of five partners to explore the spectacle of the world’s largest skills and trades competition in Abu Dhabi alongside 150,000 visitors. A highlight for our partner delegation was when leading vocational education partner VETASSESS signed a $2M deal on site.
Regional competitions in Q2 saw 3,600 apprentices, trainees and students across Australia compete in 42 different skill competitions, including 108 different VETiS contests. The final 2017 Skillaroos, consisted of 18 competitors and 17 experts, competing in 17 skill categories. The Skillaroos were supported by an official delegation of 13 technical experts and observers. The team joined 3,600 competitors, experts and team officials from 59-member nations in Abu Dhabi.
Volunteers continued to play a vital role throughout all levels of our organisation. At a regional level volunteers gave over 24,000 hours of time including our industry and RTO volunteers who researched, evaluated and wrote the 57 competition packages. Our annual Regional Workshop provided an opportunity for 30 Regional Representatives and State Managers to meet and share ideas. We recognised 18 volunteers with tenure of service awards ranging from 5 to 30 years at the workshop.