Quarter ThreeJanuary - March 2018
We proudly announced Sydney as the host for the: 2018 WorldSkills Australia National Championships, Tech Hub and Skills Pathway Expo, under the umbrella of the Skills Show. Our aim for the Skills Show is to engage the interest of parents, students and educators curious about following a path with vocational training. While the ICC, Sydney and Ultimo TAFE provided the perfect arena for the 2018 Skills Show.
CLICK ON THE ICONS BELOW TO SEE MORE
Our promotion engaged three key audiences for the event: educators, parents and students. The school acquisition program involved direct marketing to over 3,500 schools, including the publication of several engagement pieces. Our parent engagement utilised a $30,000 Google AdWord grant and key social influencers and bloggers. Students were targeted through social channels, achieving a 70,000 reach in early Q3. To promote the Skills Show to the broader community, we engaged in traditional marketing, including 155 flags across Sydney with a reach of 10.5M and a public transport campaign with a 6.2M reach. We promoted vocational training through our ambassadors’ participation at events, such as the TDA Conference, National Skills Week and the Taste of Australia Summit in Vietnam.
Over 90 partners from around the country assisted competitors on their journey to the National Championships. Over 120 industry focused companies were successfully engaged to help in running the 52 skill competitions. In partnership with Microsoft, Commonwealth Bank and JobReady we facilitated discussions around skills for the future and how vocational education can bridge the gap between skill shortages and the jobs of tomorrow.
Over 600 regional nominations were received for consideration to compete against the best at our National Championships. The final Skills Show floor plan utilised 23,000 sqm at the ICC, Sydney. 512 staff, volunteers, contractors and partners were involved in the logistical elements in Q3 to deliver the 2018 Skills Show. The total cost of the 3-day event was $6.3M and provided an economic benefit of $3.3M which included 10,500 hotel room nights in NSW.
Over 200 dedicated volunteers engaged as judges, convenors, site crew and skills managers, in the lead up to the Skills Show. The expertise of our volunteer network was utilised throughout the planning phase to ensure the event was successful. Sarah Jones our 2003 Skillaroo, International Gold Medallist and International Expert in Graphic Design, created the winning medal design for the 2018 WorldSkills Australia National Championships, integrating the striking contemporary design of the ICC, Sydney alongside our distinctive WorldSkills logo.