Quarter FourApril - June 2018
15,000 visitors across 3-days attended Australian’s largest skills event. At the 2018 Skills Show attendees watched 400 of the best compete in 52 skill competitions; experimented with new skills through 30 Try’aSkill and exhibitions and discovered new vocational career pathways. WorldSkills Australia’s dedication to creating the largest Australian competition for vocational education and training resulted in 84% of attendees saying they were better informed about VET.
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In 4-days we received 4M views of our live streaming content. In 5-days we accumulated 276 media items and an audience reach of 6.8M. In 6-days our websites received over 9,800 viewers. Through integrated marketing, we engaged over 20M people with Skills Excellence, Vocational Training and Real Skills for Real Careers through our Skills Show identity. We used this platform to launch new initiatives, including our podcast which received over 1,800 downloads in Q4.
We secured over 160 partners, who worked together to provide financial support and product in kind to the value of $2.7M. Additionally, 30 partners ran Try’aSkill activities engaging 1000s of students, parents and educators with vocational pathways. Their support extended further into providing our visitors with interactive exhibits within our Tech Hub and Skills Pathway Expo. Partners are vital to our success, and we are proud that 94% of partners engaged would partner again.
The Skills Show was a culmination of planning, logistics and teamwork to facilitate the 15,000 visitors, 400 competitors, 30 partner exhibits, 65 team leaders and 321 volunteers. The event included hosting a 30-year celebration of the 1988 WorldSkills Australia team and international flag relay to the set-up and running of 52 skill competitions. On conclusion of the Skills Show, we presented 140 medals at our Closing Ceremony, donated nearly 1000kgs of assorted food items and bumped-out of the 23,000 sqm venue.
Over 380 volunteers worked tirelessly, for a cumulative effort of 30,000 hours across the planning and implanting of the Skills Show. We believe that an alliance between the industry and education sector is at the forefront of vocational education’s future, in keeping with our vision industry accounted for 50% of our competition judges. During the event, we recognised 11 of WorldSkills Australia’s most dedicated volunteers with our Life Member Pin.